• The Challenge
The objective was to launch a highly performant, bilingual (Arabic RTL / English LTR) digital subscription storefront paired with a secure admin CMS. Beyond technical constraints—like bypassing aggressive Safari ITP restrictions for cross-origin authentication and optimizing for modern SEO—the primary business hurdle was operational bottlenecking. The client was losing significant time acting as customer service, manually answering repetitive inquiries and processing complex, multi-step orders. The platform required an automated, zero-friction conversion funnel to eliminate this overhead.
• The Solution
Co-developed an end-to-end architecture utilizing Next.js 15 (App Router) and a containerized Express 5 API on Google Cloud Run. To eliminate operational overhead, I engineered a persisted cart system (Zustand 5) coupled with a custom WhatsApp checkout pipeline, allowing users to self-serve complex configurations and dispatching structured order payloads directly to the owner. Technically, I leveraged React Server Components (RSC) and Incremental Static Regeneration (ISR) to deliver instant catalog load times.
